Watercolor practice - proposed Chevy Volt showroom

Proposal B





















Proposal A

Watercolor practice for several options for a proposed showroom for the new Chevy Volt line of vehicles.

Proposal B is primarily a glass building to emphasize the connection between light and sky and earth, and the connection with green technologies and the Volt, and for a more techy and hard and transparent appearance, to follow with the direction in GM toward a leaner, techier, and more transparent company. The folded glass front is a play on the Chevy logo.

Proposal A is a reuse of an older manufacturing facility, with a brick showroom with natural daylighting, to emphasize the connection with the midwest roots and green design (recycling, clean energy, daylighting, and energy efficiency). This follows with the direction in GM to pull themselves up by the bootstraps, get leaner and more sophisticated, and to "let the light in" so to speak. The folded glass front plays on the Chevy logo, to add a transparent yet techy touch to a company proud of its roots.

Watercolor pencils (applied with brush) with grey pencil overlay, with some ink lines. My watercolors are still a bit awkward as compositions, and the colors with the watercolor pencils come out a bit light. But, this time I flipped over the paper to the "non-textured" side, and I think the result came out better. Also, this time I wetted the paper in the areas for each color, and then wetted the pencil before putting onto the brush, and was able to get a more vibrant color into the wet areas, compared to going over the paper with a dry pencil, and then wetting the colored paper with the brush. That seems to produce a much lighter and flatter distribution of color.